October Newsletter
Posted on 10/20/2010 @ 07:00 AM
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In this issue:
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Powering Campaigns and Committees Nationwide
Leading up to the November elections, Plus Three has increased its focus on political outreach and online fundraising, working closely with key committees, campaigns, and progressive organizations across the country. - Nonprofit News
Of course, Plus Three works not only with the nation's top political organizations but also with nonprofits of all shapes and sizes. We are pleased to announce this month the launch of several nonprofit websites.
We're Sponsoring NCTech4Good This Friday
Posted on 06/24/2010 @ 07:23 AM
Join us in Chapel Hill!
This day-long conference will bring together representatives of the nonprofit and technology communities to identify and address the technology needs of the nonprofit community in North Carolina. The conference will be an interactive conversation between nonprofit leaders, technology experts, and volunteers. Look for Plus Three's Alice Lincoln and Michael Peters when you register and throughout the day.
Friday, June 25, 2010 from 8am - 5pm
The William and Ida Friday Center in Chapel Hill, NC
10 Things You Should Be Doing
Posted on 05/26/2010 @ 12:01 PM
- Get a global view / integrate systems
- Ladder of engagement and segmentation
- Onboarding
- Social networking
- Daisy chain
- Split testing
- Google Analytics / Reporting
- Reward action / provide incentive
- Dedupe your list
- 1 more
$50,000 or More - How Your Nonprofit Can Win!
Posted on 03/26/2010 @ 07:23 AM
Congratulations, ServeNext.org!
In February, ServeNext.org won a $50,000 grant in the Pepsi Refresh Project.
You can win, too.
The Project is simple — every month in 2010, nonprofits submit their ideas, and people vote for their favorites. At the end of each month, the top 32 ideas win $5,000, $25,000, $50,000 or even $250,000. There are plenty of months left in 2010, so why not give it a shot?
Find Out How They Did It — and How You Can, Too!
To celebrate ServeNext.org's win, we're hosting a FREE strategy call with ServeNext.org Executive Director Zach Maurin where you can learn tips and tricks for using all the marketing tools available in ARCOS to engage your supporters and turn them out to vote for your idea.
Strategy Call: Mobilizing Your Supporters to Support Your Cause Wednesday, April 7th @ 1:00 PM Eastern Daylight Time
Register for the strategy call today.
Not planning on entering the Pepsi Refresh Project? The same strategies ServeNext.org used can help you achieve your online goal — whether it be growing your list, raising money, or motivating supporters to become advocates on the social networks.
Register for the strategy call today.
We'll send conference call information Tuesday, April 6th.
More Information
Media and politics: a brand is a brand for Plus Three
Dec 7, 2009
There are similarities between launching an online media brand and a political campaign. Having done both, Plus Three knows both the similarities and the differences.
Plus Three built its ARCOS marketing software in 2001 specifically for political parties. Its first client, the Democratic National Committee (DNC), was having an identity crisis that year, with no strong fundraising process in place to pull out of its slump. Plus Three built the ARCOS-based Demzilla, a database of about 166 million registered voters with list management capabilities that enabled the DNC to personalize and target fundraising email messages.
Campaign contributors are the political equivalent of media subscribers, according to Plus Three co-founder and President Juan Proaño. Seeing the correlation, Plus Three entered the publishing space in 2005 by acquiring assets from Primedia's Internet Resource and Technology Group, which it folded into ARCOS. Plus Three tackled the key challenge of acquiring new subscribers for Primedia by applying its database-building expertise, says Proaño.
For the JohnEdwards08 presidential campaign, Plus Three expanded its services to include viral marketing tools, blogging, a mobile phone campaign and an advocacy program—the One Corps community service program. Those services are included in the current version of ARCOS, which includes a CRM database to deliver newsletters, blog posts or any other “hook you need to drive sign-up registration,” says Proaño. Magazines using Plus Three to power their websites include Surfing Magazine, Skateboarder Magazine and Motor Trend.
Plus Three has shown how similarly political and media brand campaigns use integrated online communications and asset management to create that registration hook. The difference between them lies in content development, according to Proaño. Media companies have the advantage, with more resources to dedicate to unique, rich content rather than to speeches and PR.
Publishers take note: Leverage your content and data lists—your two strongest assets—to consistently feed each other.
Read the full article here.
