The Democratic Senatorial Campaign Committee Taps Plus Three for Web Advertising and Fundraising Initiatives

Posted on 08/30/2004 @ 05:46 AM

Plus Three's Innovative Technology, Strategic Market Planning Methodology Drives Selection Decision

Plus Three, LP ("Plus Three" or the "Company"), a strategic marketing and technology agency serving major US political organizations and world-class non-profit institutions, today announced that it has been selected by the Democratic Senatorial Campaign Committee (the "DSCC," www.dscc.org) to lead its online advertising and fundraising initiatives for the critical 2004 elections. Plus Three's engagement calls for the Company to provide media planning and acquisitions strategies for the DSCC's entire Web advertising campaign, as well as implementation of an Internet-based persuasion campaign to attract donations in support of Democratic Senatorial candidates. The DSCC is the national committee of the Democratic Party formed to elect Democratic members of the United States Senate.

"Our selection of Plus Three reflects the enormous confidence we have in their ability to persuade voters to support the election of Democratic candidates to the US Senate in this crucial election," said DSCC spokesperson Cara Morris. "Plus Three has a proven track record of planning and executing campaigns that are extremely compelling to constituents we are seeking to support our effort. This is largely the product of the Company's ability to combine the power of outstanding technology to reach the largest segment of an audience to create a sustainable dialogue and community, with outstanding creative product and highly targeted delivery. This kind of precision is essential to ensure that the DSCC achieves its election year goals."

Plus Three is the leading provider of online marketing and fundraising services for progressive causes. Since its inception, the Company has been tapped by leading Democratic organization and candidates to support their election efforts with highly targeted online campaigns. Online fundraising took on added significance during the recent Democratic Party primary, as candidates capitalized on the medium to build widespread communities and attract donations. Evidence of the increasing vitality and importance of the Web as a campaign fundraising tool — during the first half of 2004, Plus Three has raised $100 million on line since the start of 2004 in support of progressive campaigns and causes.

Plus Three will spearhead the DSCC's online fundraising efforts for the 2004 election cycle. The multidisciplinary team will increase online giving through DSCC.org and FromTheRoots.org, the DSCC's community weblog. The Plus Three team will lead redesigns for both sites, develop a cross-modal narrative and media plan, streamline the technology for online giving, and increase online participation through online acquisition efforts.

"We're extremely pleased to develop and implement this important campaign for the DSCC," said Plus Three founder and president, Juan Proaño. "The ability to leverage the power of the Internet is critical to shaping the outcomes of this year's important elections. Our technology offers an important means for every individual to be part of the process, but helping them to form enduring communities where they can access information and share their views."

About the Democratic Senatorial Campaign Committee

The Democratic Senatorial Campaign Committee (DSCC) is the national committee of the Democratic Party formed to elect Democratic members of the United States Senate. The DSCC enables Democratic candidates to conduct effective campaigns that reach voters and secure the election of a Democratic Senate in the year 2004.