AHR Selects Plus Three to Persuade President Bush to Keep His Promise to the Great Outdoors

Posted on 09/08/2004 @ 05:44 AM

Petition Drive Focused on Getting Americans Outdoors and Preserving America

Plus Three, LP ("Plus Three" or the "Company"), a strategic marketing and technology agency serving major US political organizations and world-class non-profit institutions, today announced that it has been selected by Americans for Our Heritage and Recreation (AHR) to create and manage its national petitioning system. Plus Three's technology will help AHR gather support to persuade President Bush to keep his promise to fully fund the Land and Water Conservation Fund (LWCF). Through a national public education campaign entitled Americans Saving American Places (ASAP) focused on getting Americans outdoors, AHR has initiated a petition drive to gather a million signatures. To meet their goals, AHR required a petition tool that was flexible enough to easily modify and distribute to a variety of outdoor themed audiences.

"AHR represents a diverse body of organizations who all promote outdoor activities," said Tom St. Hilaire, executive director for AHR. "The challenge for us was creating and distributing relevant petitions that would encourage participation from a broad audience. Without Plus Three, this task would have cost significantly more and required additional time and resources. Plus Three allowed us to focus on the signatures and not worry about the technology."

In AHR, outdoor enthusiasts, advocates and conservationists, with a wide range of policy interests, network together to ensure the preservation of the LWCF. Plus Three designed a petitioning system that allows the different member-groups of the AHR to personalize the petitions with unique messaging and petition Web pages. In addition, Plus Three included tracking functions that enabled AHR to view results across organizations and report back on the petitions that are driving the most signatures.

"The flexibility of interactive tools, such as petition pages and surveys, have empowered organizations to use their Web sites to inspire casual visitors to become online activists," said Plus Three founder and President, Juan Proaño. "Plus Three enables organizations to enhance these relationships between organizations and their visitors, but, more importantly, we allow organizations to use the Internet to proactively reach out to like-minded individuals and directly encourage their participation."

About Americans for Our Heritage and Recreation

Americans for Our Heritage and Recreation (AHR) is a broad and diverse organization representing conservationists, the recreation and sporting goods industries, park and recreation specialists, wildlife enthusiasts, advocates for urban and wilderness areas, preservationists of cultural and historic sites, land trust advocates, the youth sports community, and civic groups seeking to revitalize the Land and Water Conservation Fund (LWCF) and the Urban Park and Recreation Recovery Program (UPARR). The coalition works to communicate to policy makers at all levels of government the value of parks and recreation areas made possible by the Land and Water Conservation Fund and the need for support of these areas. AHR mobilizes this national coalition through its extensive grassroots communications network, employing regional and state leaders to coordinate an integrated public education campaign.