ARCOS Technology Platform Quickly Becoming Industry Standard for Nonprofits, Advocacy Organizations

Posted on 02/21/2008 @ 05:07 AM

Plus Three reports industry's lowest fundraising transaction per dollar for improved ROI

Plus Three L.P., a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced it has upgraded its ARCOS technology platform and migrated its clients to its robust ASP. As a result, Plus Three reports it has been able expand the products and services it offers its clients, adopt the highest service-level guarantees in the industry, and add best-in-class security controls that ensure customer and member data is never lost or stolen.

Plus Three has a track record of success that is unrivaled in the market today, having delivered more than 1 billion emails and raised over $250 million dollars online for its clients since 2004. Over the past four years, Plus Three has also helped its clients recruit over 12 million new supporters.

New Model, New Technology

Traditionally, organizations have used the Internet as a one-way channel to broadcast their message and gather limited feedback. Today, many organizations are taking a new and more expansive approach.

"The new model is to build a solid and identifiable brand that will spark grassroots excitement so that constituents become advocates of the message," said Juan Proaño, Plus Three President and Co-Founder. "After spending considerable time listening to our customers, we found that the industry is seeking new applications to accomplish this goal, but in a format that gives them greater access to real-time data and control to adapt marketing campaigns to often fast-changing conditions."

ARCOS 7.0 addresses the need for these tools. The ARCOS platform has long supported standard elements such as:

• Web content and digital asset management
• Targeted e-mail delivery
• Credit card payment processing
• List growth and CRM tools
• Real-time reporting and analytics
• Blogging functionality

ARCOS 7.0 introduces an array of new features including:

• Membership processing capabilities
• A complete suite of community-building and social networking applications

Plus Three's Vice President of Product Development Alice Lincoln says, "We built the ARCOS platform for enterprise-level organizations and are proud to today be able to offer the same cutting-edge tools and high level of performance to clients of all sizes – even those who may feel they do not have room in their budget for a high-quality, unified solution for their online and offline marketing needs."

To highlight ways organizations are using ARCOS 7.0 to solve business needs, Plus Three is launching an ongoing demonstration campaign that will showcase various ways clients are growing their member bases, establishing networked groups of online and offline supporters, pushing localized issues-based content to constituents, and raising millions of dollars online. For a demonstration of how Plus Three technology has helped clients such as Sierra Club, John Edwards for President, fashion company Rock & Republic, the United Federation of Teachers, and Primedia, please visit www.plusthree.com/demo today.

About Plus Three & ARCOS

Unlike most of its competitors, Plus Three does not charge per-email or per-transaction payment processing fees – thus enabling clients to improve ROI by performing targeted fundraising at the industry's lowest cost. The ARCOS platform also integrates easily with third-party and legacy systems, enabling unparalleled customization. The ARCOS platform is built using open-source technology, which provides three key differentiators clients value above all else: reliability, scalability and security. In addition, open-source technology is free from onerous licensing fees.