One-Upping the Louvre

Social Media Campaign Cultivates 100,000 American Latino Museum Supporters

How can a museum still in the planning stages compete with established museum favorites like the Smithsonian and the Louvre?

Plus Three helped the National Museum of the American Latino Commission grow from fewer than 3,000 Facebook fans to over 50,000 in just 90 days. The staggering increase places support for the American Latino Museum alongside the membership of the world’s greatest museums. The Latino Museum’s Facebook support exceeds each of the Smithsonian Museums, and its rate of growth tops even the Met in New York and the Louvre in Paris.

How did we do it?  Through a tightly integrated social media campaign and direct response email strategy. Read more »

Visit the American Latino Museum on Facebook.

New Community Tools

We recently released ARCOS 7.70, which add these new community tools to your toolkit:

• Events
  You and your supporters can create and RSVP to events.
• Groups
  You and your supporters can create and join local or interest-based groups.
• Group/Event-Based Community Fundraising
  Plan an event—like a walkathon or endurance team race, a house party, or a debate watch—and let your supporters raise money for your organization individually or in teams.

For more information or a demonstration of these tools, please contact us.

As always, the end of one phase of development means the start of a new phase. If there are new features you would like to see in ARCOS, now is a great time to let us know!

Upcoming Events

Ideas for Making Websites More Effective
Wednesday, June 15, 2011
Research Triangle Park, NC

Please join us in person or online as Juan Proaño, President & Co-Founder, Plus Three, demonstrates how you can use Plus Three's tools and services to raise money, communicate with your supporters online, and grow your base.