Integrated Online Communications
ARCOS is an integrated suite of online marketing tools that makes it easier than ever to develop a lasting relationship with each member of your online audience.
Whether you need to create a contribution form or an online petition, organize a talk radio call-in campaign or quickly deploy community fundraising pages, nothing beats the speed and reliability of ARCOS content management.
Plus, ARCOS' powerful list management tools, point-and-click segmentation and rapid email delivery let you send a personalized email message to any universe you can imagine faster than ever.
And you won't be left wondering whether AOL or Gmail users have higher open rates, or how last week's fundraising campaign performed across different segments. With ARCOS, making sense of your e-mail response and web usage data is a cinch, finally making advanced reporting available to everyone.
Content Management (CMS)
Some of the world's biggest publishers, political campaigns and non-profits use ARCOS to publish website and email communications faster and with fewer mistakes.
Posting a new story to your website is as simple as typing content into a form. Adding photos, audio, and video to your website is easy, too. With our advanced asset management, your online team will always have ready access to an intelligently organized, fully searchable repository of your organization's digital media—a must in this YouTube era. Managing multiple websites? No problem.
When the stakes are high and the consequences of errors are severe, your workflow matters. ARCOS gives you total control over who has permission to create, edit, approve, and publish new content and a full log of all actions. As content moves along your vetting process, reviewers are automatically notified to give immediate feedback or approval. Plus, ARCOS always saves a backup of each new version of a story, so undoing your changes is just a click away.
Member Management (CRM)
Our most successful clients are those that target each individual on their lists with highly customized communications. ARCOS' stellar list management capabilities bring these advanced marketing techniques to all of our clients, regardless of size.
We carefully track and store detailed records of every transaction taken by your users: opening an email, making a contribution, signing a petition, and much more. You can analyze this data to quickly and easily create as many list segments as you can imagine. In no time, you'll be sending carefully targeted messages. Even the smallest organizations can use ARCOS' list management features to turn supporters into donors and identify the "cream of the crop" to recruit for high-level engagement.
Plus, you can add as many custom fields as you like—and all your data is easily exportable to and importable from common formats, making integration with other systems a breeze.
Advocacy & Viral Marketing Tools
Large or small, your organization depends on its supporters. ARCOS gives them the complete suite of online advocacy tools they need to advance your cause. Easily daisy chain one form to another with prefilling to encourage your supporters to take more than one action on your behalf.
Petitions
Give your members an easy way to reaffirm their support and help you grow your list with a viral petition campaign.
Call Talk Radio
Encourage your members to voice their support by calling one of the hundreds of talk-radio shows in our database.
Contact Your Elected Officials
Drive your base to call or write their elected officials at the national or state level.
Volunteer
Encourage your activists to go one step further by volunteering for your organization.
Letters to the Editor
Getting the word out is easy with local and regional choices selected for your site visitor from our database of over 8000 newspapers.
Tell-A-Friend
The fastest way to get the word out!
Email Marketing
Email is still the primary tool for online fundraising and organizing. ARCOS is the fastest, easiest way to email a personal message to every one of your supporters.
Give your communications an individualized feel with effortless mail-merge style customization and conditional content. Your options are virtually limitless. Personalize the subject line as you see fit. Customize the ask based on a donor's most recent gift. Encourage petition signers to tell a friend.
Fundraising & Donations
Don't let money stand between your organization and its goals. ARCOS' industry-leading online fundraising tools will help you cultivate and maintain a healthy donor base. Just ask our clients—we've helped them raise over $250 million online.
You can create a custom contribution form in seconds and watch transactions occur in real time, included detailed failed contribution reporting that lets you quickly identify and assist potential donors. Tracking donations made in response to an email campaign or an offline advertisement is standard. Contacting lapsed donors is just a click away.
Plus, ARCOS gives you powerful community fundraising tools. Planning a walkathon? Working with bundlers who support a candidate? Now your members can easily create personal fundraising pages and use built-in tools to invite their friends and family to donate in their name. Encourage competition by displaying a leaderboard and offering incentives to the most successful fundraisers.
Real-time Reporting and Analytics
Wondering whether AOL or Gmail users have higher open rates? Want to analyze the performance of last week's fundraising campaign across all list segments? ARCOS' detailed, industry-leading email reporting makes understanding it all painless.
Real-time reporting is essential to great strategy. ARCOS gives you all the reports you've ever wanted: delivery, open and click rates by domain, contribution page conversion rates, or petition signers new to your list. They're all built right in.
These types of basic reports are just the beginning. You can create custom reports with a database administrator. All your data is easily exportable to and importable from common formats, making outside analysis and integration with other systems a breeze.
Community Organizing
Community organizing is one of the most challenging activities, and the most effective. We provide the best online tools for community organizing. Period. We work with many national organizations that have either formal or loosely organized state and local chapters. Our software provides the tools you need to:
- create locally branded chapter sites or subsites
- collect and disseminate relevant local and community-generated content
- organize supporters into local chapters and delegate responsibility to your local leaders
- provide your supporters with tools to communicate with each other, plan events, and advance your cause
Social Media Tools
A couple of years ago, organizations who were taking advantage of in-house and other social networks were cutting-edge. Today, incorporating social networks to at least some degree is essential.
We work hard to make this sometimes daunting challenge easy. Whether you choose to develop an in-house social network or leverage the power of Facebook and Twitter—or both!—we are continually developing our software to facilitate creating a vibrant and active community for your supporters to thrive and develop into activists and donors.
