Plus Three: Strategy. Design. Technology.

Hispanic Strategies

Plus Three has produced some of the highest profile national campaigns for Latino nonprofit organizations and raised more money online for Latino nonprofit organizations and candidates than anyone in the country.

Case Studies

National Museum of the American Latino

National Museum of the American Latino

Plus Three started its engagement with the National American Latino Museum Commission in 2010. Our assignment was to grow the number of members who support the Commission and its work ahead of the submission of its report to President Obama and Congress on development of a National American Latino Museum on the Washington Mall. Prior to Plus Three beginning its work, the commission had fewer than 3,000 Facebook fans and 12,000 supporters in its email database. Just 18 months later, Plus Three has helped the National American Latino Museum garner over 200,000 supporters through social media.

Latino Inaugural Gala

Latino Inaugural Gala

Plus Three helped the Latino Inaugural Gala 2009 set an online fundraising record for the Hispanic community. In just one month, over $625,000 was raised online through the sale of 3,000 gala tickets—a record in fundraising for a Latino organization. The event raised more than $1 million.

Cambia tu Futuro

Cambia tu Futuro

Plus Three worked with the League of United Latin American Citizens and the National Council of La Raza to develop, a website that serves as a broadband education and resource center for those Latinos across the country who have not seen the benefit of or who have ignored the movement toward broadband. The website is part of a coordinated campaign to educate Latino communities about the importance of broadband Internet access and increase broadband Internet access to an additional 33% of Americans.

Sotomayor for Justice

Sotomayor for Justice

Working with a coalition of Latino leaders and organizations, Plus Three mobilized a national campaign to support Judge Sonia Sotomayor's historic nomination to the Supreme Court. The campaign was a huge success and the history-making confirmation of Judge Sotomayor smashed another barrier that had stood in the way of Hispanic Americans.


Plus Three is proud to have worked with many of the nation's best Latino nonprofit organizations, including:

  Friends of the National Museum of the American Latino
  Texans for Henry Cuellar
  Hispanics for a Fair Judiciary

Design Portfolio

Hispanic Strategies News

May 3, 2012

Shakira and Ronaldo Top Plus Three's 2012 Latino Social Media Ranking

@Plus_Three, the leading online marketing firm for Hispanic causes and organizations, today released its 2012 Latino Social Media Ranking (#2012LatinoRanking) analysis. The list was dominated by singers and soccer stars with singer Shakira, who boasts over 49 million Facebook likes and 15 million Twitter followers, leading the way. Real Madrid soccer player Cristiano Ronaldo, singer Selena Gomez, FC Barcelona soccer player Lionel Messi, and singer Enrique Iglesias rounded out the top five Latino celebrities, totaling over 223 million followers and likes.

Apr 6, 2012

Plus Three Sponsoring Half-Day Training Session for Nonprofits at Hispanicize 2012

Juan Proaño, Co-Founder of Plus Three and website designer for the Friends, will lead a panel during the Latino Social Media for Social Good Half-Day Training session. The panel is entitled: “The Ultimate Guide for Non-Profit Organizations Serving Hispanic & Multicultural Communities,” and it will examine as a case study the remarkable success of the Friends of the American Latino Museum in social media outreach.

Mar 22, 2012

Friends of the American Latino Museum Surpasses 100,000 Followers on Its @LatinoMuseum Twitter Account

The Friends of the American Latino (Friends), a 501(c)3 created to support the American Latino Museum initiative, surpassed 100,000 followers on Twitter and has accumulated 70,000 Fans on Facebook, 67,000 through its website, bringing its total reach to over 237,000 supporters. A renewed energy and hope for the museum is increasing rapidly since the introduction of the Smithsonian American Latino Museum Act earlier this year in the House and Senate. The Smithsonian American Latino Museum Act would designate and hold the Smithsonian’s Arts and Industries Building as the official site for the museum.

Dec 14, 2011

USHLI's Project SED Will Spark a New Generation of Voters

The United States Hispanic Leadership Institute (USHLI) today launched Project SED (Students for an Educated Democracy), which aims to generate a new generation of voters.

Dec 14, 2011

USHLI announces Project SED, a virtual civics classroom slated to reach 1.5 million students in 2012

Today the U.S. Hispanic Leadership Institute (USHLI) introduced Project SED, a virtual classroom bringing civics education to the age of social media. The project is the boldest in USHLI’s 20-year history and aims to reach 1.5 million students in 2012 alone. The students will learn about federal and state elections, participate in mock elections, and interact with peers online and with mobile phones.

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